Interpreting Zohran Mamdani's Style Choice: What His Suit Tells Us About Contemporary Masculinity and a Changing Society.
Growing up in London during the noughties, I was constantly immersed in a world of suits. You saw them on City financiers hurrying through the Square Mile. They were worn by dads in the city's great park, kicking footballs in the golden light. Even school, a cheap grey suit was our mandatory uniform. Historically, the suit has functioned as a uniform of gravitas, projecting authority and professionalism—traits I was told to embrace to become a "adult". Yet, before recently, my generation seemed to wear them less and less, and they had largely disappeared from my mind.
Then came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony wearing a sober black overcoat, crisp white shirt, and a distinctive silk tie. Riding high by an ingenious campaign, he captured the world's imagination like no other recent contender for city hall. Yet whether he was cheering in a hip-hop club or appearing at a film premiere, one thing remained largely unchanged: he was frequently in a suit. Loosely tailored, contemporary with soft shoulders, yet conventional, his is a quintessentially professional millennial suit—well, as common as it can be for a generation that rarely bothers to wear one.
"This garment is in this strange position," says style commentator Derek Guy. "It's been dying a gradual fade since the end of the Second World War," with the real dip coming in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal settings: marriages, funerals, to some extent, court appearances," Guy explains. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long retreated from daily life." Numerous politicians "don this attire to say: 'I represent a politician, you can trust me. You should support me. I have legitimacy.'" Although the suit has historically signaled this, today it enacts authority in the hope of winning public confidence. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of drag, in that it performs masculinity, authority and even closeness to power.
Guy's words stayed with me. On the infrequent times I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Tokyo department store a few years ago. When I first selected it, it made me feel refined and high-end, but its tailored fit now feels passé. I imagine this sensation will be only too recognizable for many of us in the global community whose families originate in somewhere else, particularly developing countries.
It's no surprise, the everyday suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through cycles; a particular cut can therefore define an era—and feel quickly outdated. Consider the present: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something destined to fall out of fashion within five years. Yet the appeal, at least in certain circles, persists: recently, department stores report suit sales increasing more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something exceptional."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a Dutch label that sells in a mid-market price bracket. "He is precisely a product of his upbringing," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." Therefore, his mid-level suit will appeal to the demographic most likely to support him: people in their 30s and 40s, college graduates earning middle-class incomes, often frustrated by the cost of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits arguably align with his stated policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine a former president wearing this brand; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A status symbol fits seamlessly with that tycoon class, just as attainable brands fit naturally with Mamdani's constituency."
The legacy of suits in politics is long and storied: from a well-known leader's "controversial" tan suit to other world leaders and their notably impeccable, tailored sheen. As one UK leader discovered, the suit doesn't just clothe the politician; it has the power to define them.
Performance of Banality and A Shield
Perhaps the point is what one scholar refers to the "performance of banality", summoning the suit's historical role as a standard attire of political power. Mamdani's specific selection taps into a deliberate modesty, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, experts think Mamdani would be cognizant of the suit's historical and imperial legacy: "This attire isn't neutral; scholars have long noted that its modern roots lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of asserting credibility, particularly to those who might question it.
Such sartorial "changing styles" is hardly a recent phenomenon. Even iconic figures once wore formal Western attire during their early years. These days, other world leaders have begun exchanging their usual fatigues for a dark formal outfit, albeit one without the tie.
"In every seam and stitch of Mamdani's image, the tension between insider and outsider is visible."
The attire Mamdani selects is highly significant. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under pressure to meet what many American voters expect as a marker of leadership," notes one author, while simultaneously needing to navigate carefully by "avoiding the appearance of an elitist betraying his distinctive roots and values."
But there is an acute awareness of the double standards applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a millennial, able to adopt different personas to fit the situation, but it may also be part of his diverse background, where adapting between languages, traditions and clothing styles is typical," it is said. "White males can remain unremarked," but when others "attempt to gain the power that suits represent," they must carefully negotiate the codes associated with them.
In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, insider and outsider, is evident. I know well the discomfort of trying to conform to something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in politics, appearance is never neutral.